Friday, March 20, 2026
1:00 PM-5:30 PM
Registration Opens
*Agenda subject to change as
sessions and speakers are finalized.*
6:00 PM-8:00 PM
2 Hours
Welcome Reception
An opening event designed to introduce vendor partners and create early connections among attendees. Sponsored by Medi.
Saturday, March 21, 2026
8:00 AM-9:00 AM
60 Minutes
Breakfast with the Vendors
Meet vendor partners and explore solutions supporting DME360 while enjoying breakfast.
9:00 AM- 9:30 AM
30 Minutes
Welcome Remarks
Opening remarks from conference leadership to welcome attendees and set the stage for DME360.
Presenter: Sherry Norris, CFm, Founder of DME360
9:30 AM-10:00 AM
30 Minutes
Revenue Growth & Cash Sales
Explore practical strategies to grow boutique revenue through high-margin cash-sale products, cross-selling, and service expansion beyond core mastectomy offerings.
Presenter: Jennifer Duling
10:00 AM- 10:30 AM
30 Minutes
Business Growth- Panel Discussion
Boutique leaders discuss and compare different approaches to increasing cash sales and strengthening long-term business growth.
Presenters: Open Discussion
10:30 AM- 12:00 PM
90 Minutes
The Art of Billing Compression Products
A practical session on compression allowables, coding requirements, and building a reliable billing process to improve claim outcomes.
Presenter: Noel Neil, JM, CDME and Melissa Witbeck, PT, DPT, CLT, CLCF
12:00 PM- 1:00 PM
60 Minutes
Lunch with the Vendors
Meet vendor partners and explore solutions supporting DME360 while enjoying lunch.
1:00 PM- 2:00 PM
60 Minutes
Shaping Success with Custom Breast Forms
Understand how custom breast forms affect reimbursement, profitability, and patient retention, and how to incorporate them into your boutique model.
Presenters: Kristi Huddleson and Bryan Schloss
2:00 PM- 2:30 PM
30 Minutes
Develop a Community of Support to Thoughtfully Expand Your Business
Learn how the shift from L-code bras to A-code compression products impacts billing, patient demand, and opportunities to expand your boutique’s services.
Presenter: Holli Markwald, CEO
2:30 PM- 3:00 PM
30 Minutes
Coffee Break with Vendors
Connect with vendor partners and fellow attendees during a scheduled coffee break.
3:00 PM- 3:45 PM
30 Minutes
Maximizing Profit Through the Patient Journey
This session examines the patient journey across survivorship and offers a practical approach to aligning care, documentation, and product timing to support patient needs and boutique revenue.
Presenter: Sherry Norris, CFm, Founder of DME360
3:45 PM- 4:15 PM
30 Minutes
Finding Your Ideal Patient Through Key Clinical Touchpoints
Learn how key clinical touchpoints across the patient journey can help boutiques identify ideal patients, anticipate care needs, and align services accordingly.
Presenter: Michael Norris
4:15 PM-5:00 PM
45 Minutes
Where the Margin Is: Real Talk on Top-Performing Products
Drawing from boutique owner survey data, this session examines which products are driving margins and how those insights can inform inventory strategy.
Presenters: Various Boutique Owners, TBD
Sunday, March 22, 2026
8:00 AM-9:00 AM
60 Minutes
Breakfast with the Vendors
Meet vendor partners and explore solutions supporting DME360 while enjoying breakfast.
9:00 AM-9:45 AM
45 Minutes
Moving Forward: What’s Next for your Business?
This session features boutique owners sharing real-world examples of how they’ve updated product offerings and patient platforms to strengthen their businesses.
Moderator: Sherry Norris, CFm
Panelists: Barb VanTolingen, Mary Aframe, Pattie Sheehan
9:45 AM-11:15 AM
90 Minutes
AI - Social Media & Content Creation
Learn how AI tools can streamline social media and content creation while supporting practical, goal-driven digital strategies for DME and boutique businesses.
Presenters: Dana Donofree, CEO and Aggie Chydzinski
11:15 AM-12:00 PM
45 Minutes
How to be Audit Ready?
Reviews documentation and compliance requirements for mastectomy and compression DMEPOS items and provides a practical framework for assessing risk and maintaining audit readiness.
Presenter: Matthew Gruskin, MBA, BOCO, BOCPD, CDME
12:00 PM-1:00 PM
60 Minutes
Lunch/Closing Remarks/Discussion
Join a facilitated discussion to reflect on key themes from DME360 and identify practical takeaways to bring back to your business. You won't want to miss this!